What Is Page Speed?
Page speed is how quickly your website appears and becomes usable when someone opens it — measured in seconds.
If your site takes more than 3 seconds to load on a phone, you lose a chunk of visitors before they see anything. If it takes more than 5, you lose most of them. This isn't a Google problem — it's a customer problem. People assume a slow site means a slow, disorganized business.
The biggest speed killers on contractor sites are unoptimized photos (a 4MB image straight off a phone), auto-playing background videos, and heavy chat widgets or third-party scripts stacked on top of each other. Fixing those three usually cuts load time in half without touching the actual design.
Google also uses page speed as a ranking signal, especially on mobile. Faster sites tend to rank a little better, but the real gain is in visitors who actually stick around long enough to see your phone number.
Real example
A restoration company's homepage was 12 MB — mostly a huge hero video and uncompressed photos. On a slow mobile connection it took 9 seconds to load. Compressing the images and swapping the video for a static image dropped load time to under 2 seconds, and both bounce rate and calls improved.
Wondering if this is costing you leads?
The free SiteLeak Audit reviews your homepage, mobile experience, and quote form, then sends back specific fixes you can make right away.
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