Resources
SiteLeak Glossary
A plain-English glossary of website and marketing terms for contractors. Every entry explains what the term means, why it matters for phone calls and quote requests, and a real contractor example. No jargon, no fluff.
Above the Fold
Above the fold is everything a visitor sees on your website before they scroll.
Read definitionBounce Rate
Your bounce rate is the percentage of visitors who land on your site and leave without clicking anything.
Read definitionCall-to-Action (CTA)
A call-to-action is the button or link that tells a visitor exactly what to do next — like 'Call Now' or 'Get a Free Quote.'
Read definitionClick-to-Call Button
A click-to-call button is a phone number on your website that opens the visitor's phone app and dials you when they tap it.
Read definitionConversion Rate
Your conversion rate is the percentage of website visitors who take the action you want — usually calling or submitting a quote form.
Read definitionDomain vs. Hosting
Your domain is your address on the internet (like siteleakfix.com), and hosting is the actual computer that stores your website and serves it to visitors.
Read definitionGoogle Business Profile
Your Google Business Profile is the free listing on Google that shows your business name, phone, hours, reviews, and map pin.
Read definitionHeatmap
A heatmap is a picture of your website that shows, in color, where visitors actually click, tap, and scroll.
Read definitionLanding Page
A landing page is a single web page built to get a visitor to take one specific action — usually request a quote or call you.
Read definitionLead Magnet
A lead magnet is a useful free resource — like a checklist or guide — that a visitor gets in exchange for giving you their contact info.
Read definitionLocal SEO
Local SEO is the part of SEO focused on showing up when people in your service area search for the work you do.
Read definitionMobile-Friendly (Responsive Design)
A mobile-friendly website automatically resizes and reorganizes itself so it's easy to read and tap on a phone.
Read definitionOrganic vs. Paid Traffic
Organic traffic is visitors who find your site through free search results, and paid traffic is visitors who click a Google ad or other paid placement you're paying for.
Read definitionPage Speed
Page speed is how quickly your website appears and becomes usable when someone opens it — measured in seconds.
Read definitionQuote Form
A quote form is the short form on your website that lets a visitor request a price or schedule a visit without picking up the phone.
Read definitionSchema Markup
Schema markup is a small piece of code on your website that tells search engines exactly what your business is, where it's located, and what services you offer.
Read definitionSEO (Search Engine Optimization)
SEO is the work of making your website show up higher in Google's free search results.
Read definitionService-Area Page
A service-area page is a page on your site dedicated to one specific service in one specific city — like 'Roof Repair in Coral Springs.'
Read definitionSSL Certificate
An SSL certificate is what turns your site's address from http:// into https:// and puts the little padlock icon in the browser.
Read definitionTrust Signals
Trust signals are the small proofs on your website that show a visitor you're a real, credible business — reviews, license numbers, real photos, and named testimonials.
Read definition